Never end the inquiry

ANSWER

NEXT Q

DEEPER Q

QUESTION CHAIN ×3

EXPusage curve after related questions shipped

PERPLEXITY / PRODUCT / SEED

Design the next question

Perplexity shipped related questions immediately after New Year 2023, guiding users into a chain of inquiry instead of returning a dead-end answer.

THE MECHANISM

The feature removes the user’s weakest step: knowing what to ask. Every answer becomes the start of another session depth event.

WHAT TO STEAL

After every AI output, recommend the two or three highest-value continuations based on the user’s goal instead of generic prompt suggestions.

DO NOT COPY BLINDLY

Suggestions that maximize clicks but not progress create shallow engagement. Optimize for completed inquiry, not query count alone.

SAVE TO ELENA

Elena adapts the play to your company, scopes the first sprint, and watches the signal that tells you whether to keep going.

Run it when: Users reach a satisfactory answer and leave before discovering adjacent value.
Owner: Product growth and search or recommendation lead
First sprint: Generate three next questions from live context, measure selection quality, and compare session depth with a holdout.
Leading signal: Related-question click rate, useful-answer rate, session depth, and seven-day return.
Stop rule: Remove suggestions that increase clicks while reducing trust, answer quality, or task completion.