Player 1 · ready ●

Your GTM engineer, batteries included.

Unfairly brings a GTM engineer to your team. Elana comes wired to your tools and your docs out of the box, runs your growth experiments, and turns your team's ideas into launched plays. One surface, a tenth the cost of a full-time hire.

◉ Insert coinearly access open
See how it works
Unfairly live
Thursday · Jul 14 · Sprint 07 · day 5 of 7
Good morning, Bob.
▲ 2 decisions waiting

While you were out, Elana ran 8 plays and moved 0 of 3 north stars up. Retention's the foundation, activation's the lever.

Demandlive
Waitlist signups
10/ 100
Site → signup rate
Pipelinelive
Design partners
7/ 10
Demos booked / wk
Revenue+ connect
MRR
—pre-revenue
Trial → paid
The engine 5 running·2 decaying·1 winner·33% win rate
Elana · while you were out
ELneeds your ok to schedule the launch threadapprove3m
ELstaged SEO fixes on 18 pages losing rank8m
ELqualified 6 of 10 healthcare creators for the push17m
# demand · Elana owns · 3 online
The room
BO
BobWaitlist's flat two weeks straight. What's actually happening with demand?
KI
KiltyBoard asked the same on Monday. Need a real answer by Friday.
EL
ElanaagentStraight talk: signups are stuck at 10 and I can't see why. The site has no analytics, so we're blind to the funnel.
EL
ElanaagentFixing that first. Then here are three plays against demand, reverse-engineered from teams that already cracked it:
Plays drafted · need your ok
Build-in-public milestones after LovableApprove
First-value onboarding after GammaApprove
Programmatic compare pages after NotionApprove
Sprint 07 · reverse-engineered from the best · you pick the winners
Plays
Proposed
▸ Lovable
Build-in-public revenue milestones
Virality · loop
ICE 8.8
public ARR posts → waitlist at $0 CAC
▸ Notion
Templates for the job, not the tool
Content · loop
ICE 8.4
51M-dup pattern → programmatic pages
Running 5
▸ Gamma
'First vault in 2 min' onboarding
Activation · loop
ICE 9.1 +8
▸ Perplexity
FAQ + comparison schema for LLM citation
AI-visibility
ICE 8.9 +44
▸ Vercel
Founder-led design-partner calls
Sales · loop
ICE 8.2 +12
Winners
▸ Replit
'Share → fork' viral loop
Product loop
ICE 8.8 +31
forks/share 1.9 and climbing
Decaying
Cold email — insulin providers
Outbound · linear
ICE 5.2 -14
Elana drafted a signal-triggered swap
EL
Elana gold tier
Your GTM engineer · hired

Drafts the plays, runs them, kills the losers, and tells you the number. You bring the taste and the calls. She brings the grind, at machine speed, on your data.

Growth model
Owns the whole model. Knows which number moves which.
Activation
Rebuilds onboarding around the first aha moment.
Retention loops
Finds the compounding loops, kills the linear ones.
Experiment velocity
Drafts, runs, and reads plays faster than a team.
AI-visibility
Gets you cited in ChatGPT and Perplexity answers.
SEO + content
Programmatic pages and pillars that rank in weeks.
Positioning
Sharpens the story until the market repeats it.
Lifecycle
Nudges stalled trials to value, converts to paid.
One brain · everything your team already runs
Connectors
N
Notion
Knowledge
● live
S
Slack
Comms
● live
L
Linear
Dev
● live
G
Granola
Meetings
● live
G
GitHub
Dev
● live
G
Google Drive
Files
● live
D
DataForSEO
Knowledge
● live
T
Tavily
Search
● live
G
Gmail
Comms
soon
D
Dropbox
Files
soon
C
Confluence
Knowledge
soon

Plugs into the tools you already run

HubSpotSalesforceSlackGmailGongNotionZoomGranolaFathom
Fig 01 · The shift

The GTM engineer is the hire every team suddenly needs. Almost no team can make it. So the experiments never run, or you become the operator yourself. Unfairly brings you the engineer, trained and wired out of the box. Your team stays the brain.

You stay the brain

The creativity, the taste, and the calls that actually matter.

She keeps it cooking

The execution. The grind, run at machine speed, on your data.

Batteries included

She comes wired to your stack.

Your numbers are scattered across a dozen tools. Elana arrives connected to every one and pulls them into one live screen that updates itself. Nothing to build.

Unfairly · Home● live
Your tools
HubSpot
Salesforce
Slack
Gong
Notion
Gmail
Thursday · Jul 14
Your growth cockpit
stitched from 6 tools
Demandlive
0
signups / 100
Pipelinelive
0
partners / 10
Activationthe lever
0
first vault in 2 min
EL Elana is running 8 plays across these numbers, live.
Stop building alone

You've been the whole team. Now you're not.

Bring your people into the room and hire the agents beside them. You stop being the bottleneck every thread routes through.

Unfairly · # growth 1 online
In the room
BW Bob
EL Elanaagent
KM Kilty
JN Jen
BO
BobWaitlist's flat and I'm buried. I'm the only one on growth.
EL
ElanaagentOn it. Drafting 3 plays and pulling the funnel data now.
KI
KiltyI'll take the launch copy and the board update.
JE
JenCreative's covered. Sending you 3 options by noon.
3 things off your plate. You make the calls, the room does the rest.
While you sleep

Your agents don't clock out when you do.

Point Elana at the week and go live your life. She works the list through the night and hands it to you done, with nothing published until you say so.

◗ Night shift 11:47 PM
😴 You · away
EL Elana · working
Drafted 40 "vs [competitor]" pages✓
Wrote the launch thread — 8 posts✓
Built the trial-activation sequence✓
Mapped 34 competitor keyword gaps✓
0 / 4 done · in your queue
☀ Good morning, Bob.

The Q3 launch prep is done and waiting for your ok — pages drafted, the thread written, the sequence built.

Your company brain

What your company knows shouldn't walk out the door.

Every call, doc, and decision lands in one living brain. Your people and your agents all read from it, so nothing goes stale, and nothing leaves when someone does.

Unfairly · Company brain
U
Company brain
1,240 facts
Acme onboarding call
Pricing decision
ICP · AI-native founder
Q3 growth plan
Competitor teardown
Read by BWBobKMKiltyELElanaagent+New agent
Level 2 · Your hire

Meet Elana. Your GTM engineer.

A game character tied to a real hire. She comes wired to your stack, runs the experiments, and turns your team's ideas into launched plays.

◄ Your empire · wired by Elana LVL 7 Pipeline $0 ▲ ◉
Empire · 8 channels live Lvl 7 · Lvl 8
Paid AI visibility Content Sales Virality SEO Lifecycle Partnerships
AdCnViAILcSaSePt
HubSpotSalesforceGongSlackGmailNotionZoomGranola
NotionGoogle DriveGong callsGranola notesGmail◆
Running Virality See her full kit →

Why teams hire a GTM engineer before they hire a person.

1/10th the cost
of a full-time GTM engineer, and she starts today.
Batteries included
Wired to your tools and your docs out of the box. Live day one.
You call it
She runs the reversible work and stops at the gate for anything that publishes, sends, or spends.
Level 3 · Pick your path

The category, the hire, and the place your team runs her.

Start with the question you have now. Every path leads back to the same operating model: Elana owns the GTM work, your team stays in control.

01 · Understand the category

What is a GTM engineer?

We analyzed 201 functional roles across 29,375 public postings to define the job, the stack, the salary, and where the function is going.

Read the research → 02 · Hire the engineer

Meet Elana.

An AI GTM engineer with a real growth model, receipted plays, and a hard approval gate for anything that publishes, sends, or spends.

See Elana's full kit → 03 · Run the team

One multiplayer platform.

The desktop operating system for shared context, visible work, provenance, deliverables, and human approvals.

Explore the platform →

Comparing tools first? See why GTM software still assumes you have the engineer →

Unfairly intel / playbook 01

How breakout AI companies actually grow.

Forty sourced plays from 15 companies. The move, why it worked, the receipt, what to steal, and where copying it would fail.

Open the playbook → Explore all intel
The Growth Valley, a miniature campus of breakout AI companies The Growth Valley15 systems decoded 40 sourced plays →
Insert coin

Hire your GTM engineer today.
Build toward a company that runs itself.sells itself.scales itself.never sleeps.runs itself.

Best case, you don't have to hire somebody. Worst case, your growth improves. Either way, you're up.

A desktop app for Mac. Early access opening now.

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