A GTM engineer you hire, not a bot you build. She comes wired to your tools and your docs out of the box, trained on 1,430 receipted plays, runs the experiments around the clock, and stops for the calls that matter. You stay the brain.
A game character with a real kit. Wired to your tools, shipping real plays, at a tenth the cost.
◆ Elana arrives loaded with 1,430 receipted plays, the moves that built real companies, each with the quote, the source, and who ran it. Not a blank canvas you have to teach.
Setup is authenticating the tools she needs, the way you onboard any new hire. Give her access, point her at the business, and she is working. No infrastructure to build, no agent to wire.
Drafts, builds, sequences, and tests, herself, around the clock. Short loops, not a runaway. You watch it happen in the cockpit.
Anything that publishes, sends, or spends waits for your call. You clear it in one click. About 2% of fully-autonomous AI deployments survive a year. The gate is why this one lasts.
Elana is the first agent you can hire on Unfairly. She owns growth, the function small teams can never staff and can never afford to ignore. You believe a small team can outrun a company ten times its size. Elana is how you prove it.
No. Elana is an AI GTM engineer you hire and run inside the Unfairly desktop app. She has a name and a role because you manage her like a member of your team, not like a tool you configure.
Generic AI is a blank box. It is brilliant and empty until you become the growth expert who briefs it and checks its work. Elana arrives already knowing the job, with a real growth model and 1,430 receipted plays, and she does the work rather than waiting for prompts.
Clay gives your team the GTM engineer's toolkit and expects you to build the systems yourself. Unfairly gives you the engineer. Same batteries-included plumbing into your tools and docs, but Elana runs the experiments. You hire her, you don't become her.
A fraction of a $300K growth hire. Early access is opening now, get on the list and we will talk specifics.
Never. Every irreversible action, publishing, sending, or spending, stops at the gate for your one-click approval. She runs the reversible work on her own so you are not babysitting a prompt.
Read the analysis of 201 functional GTM engineering roles, including responsibilities, tools, coding depth, and compensation.
Read the research →See the multiplayer desktop platform for shared context, visible work, provenance, and human approval gates.
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YOUR SAVED PLAY INCLUDES
A scoped experiment, one leading signal, and a stop rule Elana can adapt to your company.